Social Media & Digital Marketing
Develop a digital marketing programme that connects audience needs, content decisions and the enquiries your sales team can follow up.
Discuss your requirementsContent and campaigns with a defined commercial objective
Reach and engagement describe how content performs on a channel. A commercial programme also needs to define the prospects it wants to attract, the action it wants them to take and who will respond.
Scope of work
We review current activity against the target audience and service priorities, then define channel roles, publication and approval responsibilities, and the measures used to assess progress.
Audience and channel assessment
We review priority customer groups, service information and existing channel activity against the business objectives.
Campaign and publication plan
The plan defines messages, formats, publication and approval responsibilities, and ownership of enquiry handling.
Reporting and optimisation
We establish measures for audience engagement and qualified enquiries and define how reporting will inform content decisions.
Frequently asked questions
Can we start with one channel?
Yes. Choose a channel based on audience behaviour, content capacity and the enquiries or outcomes you want to measure.
Can you include paid campaigns?
Define the channel, budget, approval process and reporting scope before booking any campaign work.
Project enquiries
Discuss the scope of your engagement
Share your objectives, the locations in scope and the decision or deadline you are working towards.
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